Menu

Business Hub

Ideas, tips & resources to grow your small business – from Inkmonk.com

Promote your business before Valentine’s day: A Guide

Valentine's day for businesses

 

The holiday of love- Valentine’s day, is approaching quickly. It is on this day when people showcase their love the most. In fact, it is on this very day when people all over the world spend a lot on buying gifts for their loved ones. Like any other holiday, businesses gear up an extra bit to attract customers by promoting products or services. Here’s how you can promote your business before Valentine’s day.

We’ve stepped into another buzzing month which is perfect to promote your business and its products. Is there any better way than starting promotions 2 weeks ahead of Valentine’s day?

Why should you promote your business before Valentine’s day, you ask? Here are little numbers to put things into perspective:

  • The average annual Valentine’s Day spending is 13.19 billion dollars.
  • The amount that the average consumer spends on Valentine’s Day is 116.21 dollars
  • 61.8 % of consumers celebrate Valentine’s Day

Source: Retail Advertising and Marketing Association, Valentine’s Day Consumer Intentions and Actions Survey

So, it’s only smart for businesses to capitalize during this month. We’ve come up with ideas to do just that.

Here are some useful products to kickstart and help you promote your business before Valentine’s day:

 

Old-School Flyers and Posters

Your business can benefit from valentine’s day surely if you start promoting your business for the same at the perfect time. Heading into valentine’s season, the end of January – the beginning of February is perfect to start advertising your products and services. Handing out Flyers and placing Posters at crowded areas is pretty old school. But they will make a massive impact in bringing in customers.

Framed Posters are a premium way to display your brand’s passion towards Valentine’s day and can catch the interests of people.

Here are a few cool poster and flyer designs for valentine’s day:

flyers and posters

 

Cute Valentine’s Stickers and Labels

Here’s a neat idea! Think about giving out cute love-themed Stickers when a customer makes a purchase from your shop. Or, including them in delivery packages. People will use these stickers if they look premium, and it will further remind them of your brand heading into valentine’s day. You can take an extra step by including information about your valentine’s day offers on the sticker.

You could do the same with Labels as well. You can even stick them on shopping bags or delivery bags whenever a customer makes a purchase.

Here are a few cute stickers which you could use heading into Valentine’s day:

valentine's day stickers

 

Go Aggressive with Banners

Want to catch the eye of a large audience? Then promote your business for valentine’s day offers with large Banners! Add your quirky message on them to attract people into your store. They can be the offer which you may run till Valentine’s day, a smart or funny quote, or quality products showcased.

Here’s a banner which is going to make your audience go crazy! 😛valentine's day banner

Attract customers with Store-front Decals

Many people do window shopping more than actual shopping. So, it’s smart if your windows encourage them to come inside and make a purchase, right?

The best way to liven up your windows is with Decals customized to match the love that is in the air this season. Decorate your store windows and doors with beautiful designs of hearts and kisses. Or you can double it up by showcasing valentine’s day offers and combos as well. Think of your products decorated and arranged behind the window, and the window design itself to decorate them.

Here’s an example of it:

valentine's day decal

 

 

This is just the tip of the iceberg. Promoting your business using these products will induce only the least amount of investments. There are many more ideas where those came from. More modifications of these, more products and online marketing can help in promoting your business to a huge extent.

If you’re looking to customize these products for your business, look nowhere else other than Inkmonk’s website. Hurry up, because they’re providing a discount of 14% on the aforementioned products till February 7th, 2020. They provide the best custom printing services for over 50 products and have helped kick-start hundreds of businesses till now.

So what are you waiting for? It’s time to spice up your business for valentine’s day!

 

shop from inkmonk for best quality printing

How your culinary business can benefit from Valentine’s day

Valentine's day for food businesses

The holiday of love- Valentine’s day, is approaching quickly. It is on this day when people showcase their love the most, the day on which love is in the air the most. In fact, it is on this very day when people all over the world spend a lot on buying gifts for their loved ones. Like any other holiday, businesses gear up an extra bit to attract customers by promoting products or services. The one which benefits the most is your food business which can benefit the most during valentine’s day.

It’s no surprise that the restaurant industry tops the list of businesses which profit the most during valentine’s day. If you disagree, try going on a dinner date with your loved one at a popular restaurant near you on valentine’s day WITHOUT BOOKING A TABLE! There’s a cut-throat competition between many restaurants, cafes and resto-bars.

Food businesses aren’t confined to restaurants anymore. There are a number of eateries where you can go to for a romantic evening. These include cafés, resto-bars, clubs, bakeries and sweet shops, and even fast-food outlets. No matter what kind of eatery you’re a part of, its business can benefit during valentine’s day substantially if you play the cards right.

 

Why is Valentine’s day Important for Food Businesses?

Here are some statistics which will answer this simple question:

  • The average annual Valentine’s Day spending is 13.19 billion dollars.
  • The amount that the average consumer spends on Valentine’s Day is 116.21 dollars
  • 61.8 % of consumers celebrate Valentine’s Day
  • 34.6 % of consumers who celebrate Valentine’s Day will go out to have dinner in restaurants.

Source: Retail Advertising and Marketing Association, Valentine’s Day Consumer Intentions and Actions Survey

So it’s safe to say that this day is when restaurants should capitalize the most, as they will have a huge number of couples to bring to their outlets.

 

Here are some useful products to spruce up your customers’ dining experience, and to promote your business heading into valentine’s day.

 

Decorate tables with love-themed Placemats and Coasters

Make your customers appreciate the efforts you put in to make their evening romantic. This is one way your business can benefit during valentine’s day, by creating brand recognition. Valentine-themed Placemats are one way to go about it. Patterns of roses, hearts or kisses would suffice. Or you can go an extra mile where you can create placemats with love quizzes, games, quotes or romantic stories. Here’s a cute placemat, wishing its customers a happy valentine’s day:

 

For the best places for their wine glasses to be placed, and to complement the pretty placemats, go for customized Coasters as well. We’d recommend readers to create a matching coaster to the placemat, but it’s completely your choice. Design anything on these wooden coasters which will surely woo your diners. Here’s a beautiful heart-shaped wooden coaster:

valentine's day coasters

 

Display your brand’s love on Table Cards and Napkins

valentine's day table card

Here’s a simple Table card customized for valentine’s day. But you can do a whole lot more with them. You can display your valentine’s day specials on them, one-day combos and offers, coupon codes or your chef’s recommendations for couples. Whatever you decide to display, table cards are great to build brand recognition.

You can even customize Tissues and Napkins with the same idea as well, making them apt for the theme of valentine’s day.

 

Promote your business using Flyers and Posters

Your business can benefit from valentine’s day surely if you start promoting your business for the same at the perfect time. Heading into valentine’s season, the end of January – the beginning of February is perfect to start advertising your products and services. Handing out Flyers and placing Posters at crowded areas is pretty old school. But they will make a massive impact in bringing in customers. If you have a good online presence, share them across social media channels as well to gain followers and in-turn, customers.

Here are a few cool poster and flyer designs for valentine’s day:

flyers and posters

 

Attract customers with Store-front Decals

Sprucing up the dining experience is of no use if there aren’t many customers to serve, is there? Hence, you need to decorate your storefront as well to attract couples into your restaurant. The best way to liven up your windows is with Decals customized to match the love that is in the air and within most people on valentine’s day. Decorate your restaurant windows and doors with beautiful designs of hearts and kisses. Or you can double it up by showcasing valentine’s day offers and combos as well. Think of a life-sized image of a piece of valentine’s day special chocolate and red velvet cake on the outside window. It’ll be hard to resist!

Here’s a simple, yet creative window decal which will remind you of Cupid:

valentine's day window decal

 

Food boxes for the lovers at home

Last, but not least, with the evolution of technology and food-delivery, there will always be many couples who will prefer to have their romantic valentine’s day dinner at home. You can touch their hearts as well, using custom Food boxes.

You can also use them for promotion right from the start of February, by getting into the valentine’s day theme, and by displaying offers and discounts which will be applicable on February 14th. With those discounts, you can even compel them to visit your restaurant on valentine’s day.

Bakeries and sweet shops can benefit a lot from this, as shown here:

valentine's food box

 

 

This is just the tip of the iceberg. Promoting your business using these products will induce only the least amount of investments. There are many more ideas where those came from. More modifications of these, more products and online marketing can help in promoting your business to a huge extent.

If you’re looking to customize these products for your business, look nowhere else other than Inkmonk’s website. Hurry up, because they’re providing an offer worth 14% discount for a limited period. They provide the best custom printing services for over 50 products and have helped kick-start hundreds of businesses till now.

So what are you waiting for? It’s time to spice up your business for valentine’s day!

 

shop from inkmonk for best quality printing

The Power of an Employee Welcome Kit

the power of a welcome kit

Starting a new job can be daunting. After multiple interviews and negotiations, a new employee steps into an office on day one with a mixture of excitement, anticipation, and no small amount of anxiety. As if it wasn’t enough to go through multiple interviews, negotiations and formalities, new employees have now got to find their way in a brand new environment and get along with a whole bunch of strangers.

HR Departments across companies indulge in a number of ways to make a newly hired person feel welcome, like training sessions, onboarding collateral, familiarisation tours, introductory meetings and extensive orientation programmes.

But as they say, customers can never love your company until your employees love it first. So how do you make an employee love you, pronto?

The Solution: An Impressive Employee Welcome Kit

In other words, welcome your employees by creating an emotional connect during the moment they step into their new role.

A proven way to do this is with an impressive welcome kit which has been custom-made for a new employee. Imagine walking up to your desk and you see goodies sitting there for you which you can’t wait to start using. That would be pretty cool, right? Even before they begin working, they’ll already feel special, warm, recognised and welcome.

So what all can you include in an employee welcome kit? You are bound only by your imagination, but here are some ideas for inspiration.

Your Own Products within an Employee Welcome Kit

Consider a welcome kit of your company’s products if that’s an option. Of course, that’s easy if you manufacture chocolates or shampoo, but can get tricky if you’re a service-based company! Perhaps a lovely bottle of wine, then. Include a warm welcome letter addressed to the employee or a hand-written welcome card from the team. This will go a long way in making both the new employee and the older ones let go of some of the initial awkwardness of meeting someone for the first time.

employee welcome kit- facebook

Stick ‘em Everywhere!

Stickers are a great way to introduce a new employee to your brand. They’re cheap, light, lively, and can go on all kinds of everyday items – laptops, phones, bags. They’re easy to design and can be made super quirky or funny too. With die-cut options easily available, you can even have cool stickers in the shape of your brand’s logo. A lot of us love the idea of stickers on our laptops and on our work stations, and we believe they’re impressive additions within an employee welcome kit.

stickers in welcome kit

This Is My Brand And I Shall Wear It

Everybody loves T-shirts. And if you give them one that’s of nice neutral colour, has simple branding on it and is made with quality material, you’ve got yourself a walking – talking ambassador who’s taking your brand everywhere he/she goes.

t-shirts in welcome kit

There’s a reason why T-shirts are such a popular choice with brands across the world – they really work! There’s an immediate sense of belonging, unity and pride towards the organisation. A smart and fashionable addition to an employee welcome kit.

Make Some Notes And Drink Some Coffee

Regardless of industry, what do all employees invariably do? Make notes, and drink coffee (or tea if they’re British!). 

Every employee uses a Notebook. So, gift them one! A customized notebook along with a smooth ball pen makes a great addition to your employee welcome kit.

Coffee mugs are fabulous. Do you know of anyone who doesn’t have one on their desk? Often they double up as pen stands or are used to hold other sundry items. They’re super easy to print on and warrant repeated use – perhaps for years at a time.

mug, notebook, pen

Try to look at this kit as an opportunity to showcase your company’s culture as well. So if it fits in with who you are, beer mugs can work really well within a welcome kit too.  

Wrap the Welcome Gift in a Neat Little Bow

…or a bag, or a fun box! A good way to think about this is to picture a welcome present. How do you feel when you open your Christmas presents? Beautiful packaging invites an element of surprise, anticipation, and happiness. A new employee would literally feel like they were being rewarded just for taking the job.

paper bag

How can you customize a welcome kit?

An ideal welcome kit for your employees would look like this:

WELCOME KIT FOR EMPLOYEES

Welcome kits most often require bulk printing. Remember that to be cost-effective, one should look at printing between 50 to 100 kits at a time. We’d love to discuss your branding ideas for HR starter kits with you. Shoot an email to [email protected] or browse through Inkmonk.com and we’ll have it all sorted out before your newbies arrive!

Shop from Inkmonk

How to properly choose T-Shirt Printing Sizes

banner image

Have you decided to design your own T-shirt? You aren’t alone. There are literally millions of people in the world who want to flaunt apparel with their own design, and custom printed T-shirts are the way to go. With vast technological advancements in the printing industry, it has become really cost-efficient and easy to design and print even a single t-shirt. You can now print images on T-shirts without losing even a bit of detail with a process called DTG (Direct-To-Garment) Printing. Also, you can now print a lot of T-shirts in bulk using Screen Printing process, and you can choose any printing size you want!

Whatever the type of printing process, the boom of the internet and e-commerce allow us, the consumers, to easily design T-shirts from anywhere and get them delivered to our doorstep. Yes, it is quite amazing.

The advancements in technology have even allowed us to choose the size of printing according to our requirement. It’s simple logic: More area to print means more ink and effort used, which means more money required. If you’re someone who wants a custom design to be displayed completely on the front of the T-shirt, you would probably require a larger printing area. Suppose, you want to flaunt your business’ rectangular logo on the front, big and clear. You’d need a lesser print area. And if you want your university’s logo printed small at the front, you’d only need a smaller print area. By this point, you would’ve probably gotten the gist of printing size requirements.

The major printing sizes out there are:

  • A4
  • A3
  • 4 x 4 inches on the front
  • 4 x 4 inches on the sleeve

Let’s take a look at them in detail

 

A4 printing size

This selection of printing sizes is one of the smartest and efficient. Many people make the mistake of opting for A3 printing and submitting a design that requires only A4 printing. Due to the customer’s negligence, a few bucks would get wasted.

A4’s exact measurements are 21 × 29.7 centimetres or 8.27 × 11.69 inches. which would be ideal for designs to be printed across the chest area. Think about T-shirts with ‘Supreme’ logo, Iron-man’s arc reactor, a subtle and short quote. These require A4 printing size and would look perfect as well.

A4 printing

We can implement A3 printing at the back of the T-shirt as well, like your name on a jersey. Even at the back, choosing A4 over A3 can save you some money.

 

A3 printing size

The best way to picture this size is to imagine a standard poster stuck on a T-shirt. You have the poster area to play with in terms of customizing. This is best if you want a big design do display on the front of your T-shirt.

a3 size

A3’s exact measurements are 29.7 x 42.0 centimetres or 11.69 x 16.53 inches, exactly like a standard poster. Shoppers most commonly use this printing size as it allows you to go wild with your imagination and customize a larger area. More area = More attractive. We can do A3 printing at the back of the T-shirt as well.

 

4 x 4 inches printing (front)

A subtle way to display your logo on a T-shirt is to place it on one side of the chest area. The T-shirt looks elegant, clean and professional, especially if we design on Polo T-shirts.

4 x 4 inches front

Corporates make the most use of this printing size, designing high-quality polo t-shirts for all their employees. This type of printing size if also perfect for university T-shirts, rocking their institute’s logo on the front. Being the smallest printing size, this would cost the least among all the sizes, as it uses the least area.

 

Sleeve printing size (4 x 4 inches)

This is similar to logo printing, where the printing size is the same at 4 x 4 inches, but instead of the front, we print the design on the upper part of the sleeve. Again, printing logos seem best for them.

sleeve printing

This too is most implemented by businesses, as this is a revamped style of placing your brand logo. This printing size would look best on short sleeve collar-less and collared T-shirts. Being the smallest printing size, this would cost the least among all the sizes, as it uses the least area.

 

Inkmonk.com provides the best online environment for you to easily choose a T-shirt from many types and sizes, design using an interactive and feature-rich design interface, and get photo printed T-shirts in exceptional quality delivery to your doorstep. You know what they say, the main pillar for brand recognition is product quality. And Inkmonk will surely provide the best of product and print qualities, no matter wherever you are in India.

 

Get T-Shirt Photo Printing done from home

Photo Printing blog banner

It used to be difficult to personalize T-shirts for yourself or your loved ones. Personalized printing was costly, and people had to go through old-fashioned DIY techniques like fabric painting or using an iron press to add designs to make T-shirts unique. But, let’s face it, it was never perfect, was it? You could never see your favourite detailed designs on T-shirts. Fast forward to the present, there have been huge technological advancements in the printing industry which have made T-shirt printing cost-efficient and affordable. Nowadays, T-Shirt photo printing is barely even a hassle since you can design your own photo printed T-Shirt from your home.

In fact, technological advancements in the printing industry have led to huge number of new companies starting their own clothing brand, offering funky graphic T-shirts at affordable prices. But even they would have a limited number of designs. But, we can now design and print T-shirts as low as just a single piece, possible with DTG Printing.

It used to be expensive to create any customized product. But now, it’s fairly cheap and easy to design and get your customized product online. Simply upload your photo design and you’ll get your unique product delivered to you.

What is DTG Printing and how is it different from Screen Printing?

In DTG (Direct to Garment) Printing, a digital printer applies ink directly onto the fabric of the apparel you’re customizing. Because of this, DTG Printing can produce prints of a high level of detail. Whereas, Screen printing uses a classic woven mesh stencil through which ink is pushed and finally into the fabric. Compared, to DTG printing, Screen printing is best for designs having only a few colours and lesser details. But, it produces prints of better quality and they will be more vibrant than DTG prints.

DTG Printing

The setup costs for DTG printers are pretty low. We use this technique when the design has a lot of colours and detail, and when the number of prints we need to produce is few (maximum 10). It wouldn’t be much efficient for bulk printing. This is not the case for screen printing though, where the setup costs are high. Hence, this type of printing is most efficient for printing bulk orders. The final print would look best if the design has a few numbers of colours.

In the case of fully customized T-shirt photo printing, DTG is the way to go since it gives a possibility to print highly detailed photos on T-shirts.

How to print a photo on a T-shirt

Do you want your favourite design photo to shout in front of your tee, nice and large? Perhaps you’d want a subtle personal branding on one side of the chest? Or a personal jersey with branding at the back? All of these are possible now, with customization in printing. You can print anything you want on T-shirts. You just need to choose the type of T-shirt, the colour, upload your graphic design. After a day or two, your customized T-shirt(s) would be ready to wear.

Custom T-Shirt

You can even design a T-shirt from the comfort of your own home or office from online printing websites like Inkmonk. They even provide a platform for you where you can design a new artwork or upload your own graphic design. You simply need to choose the type of T-shirt, colour, quantity, delivery address and make the payment online. Some websites even offer cash on delivery. These websites specify everything including which printing method they use, T-shirt material and thickness, number of print colours possible, etc. In the case of DTG printing, there is no limit to number of colours

An interactive design interface helps you to easily design/edit your photo or upload stock images. The design software contains a lot of fonts for text, logos, cliparts and so on. It even shows you warnings if you make an error in your design. All designs will be re-checked and verified before printing so that you can get the best quality printed T-shirts.

T-Shirt photo printing from anywhere in India

You no longer need to search for offline printers who’d print a perfect unique T-shirt for you. There’s no need to search in Google for T-shirt printing near you. As already stated earlier, it’s now possible to design and get your customized T-shirts delivered to you from anywhere in India. It doesn’t matter if the seller is based out of Tamil Nadu and you are ordering from New Delhi. You can simply create your personalized T-shirt and place the order online, and it would be carefully delivered to you by India’s top delivery service agents, within a few business days.

 

Inkmonk.com provides the best online environment for you to easily choose a T-shirt from many types, design using an interactive and feature-rich design interface, and get photo printed T-shirts in exceptional quality delivery to your doorstep. You know what they say, the main pillar for brand recognition is product quality. And Inkmonk will surely provide the best of product and print qualities, no matter wherever you are in India.