Starting a new job can be daunting. After multiple interviews and negotiations, a new employee steps into an office on day one with a mixture of excitement, anticipation, and no small amount of anxiety. As if it wasn’t enough to go through multiple interviews, negotiations and formalities, new employees have now got to find their way in a brand new environment and get along with a whole bunch of strangers.
HR Departments across companies indulge in a number of ways to make a newly hired person feel welcome, like training sessions, onboarding collateral, familiarisation tours, introductory meetings and extensive orientation programmes.
But as they say, customers can never love your company until your employees love it first. So how do you make an employee love you, pronto?
The Solution: An Impressive Welcome Kit
In other words, welcome your employees by creating an emotional connect during the moment they step into their new role.
A proven way to do this is with an impressive welcome kit which has been custom-made for a new employee. Imagine walking up to your desk and you see goodies sitting there for you which you can’t wait to start using. That would be pretty cool, right? Even before they begin working, they’ll already feel special, warm, recognised and welcome.
So what all can you include in a welcome kit? You are bound only by your imagination, but here are some ideas for inspiration.
Your Own Products within a Welcome Kit
Consider a welcome kit of your company’s products if that’s an option. Of course, that’s easy if you manufacture chocolates or shampoo, but can get tricky if you’re a service-based company! Perhaps a lovely bottle of wine, then. Include a warm welcome letter addressed to the employee or a hand-written welcome card from the team. This will go a long way in making both the new employee and the older ones let go of some of the initial awkwardness of meeting someone for the first time.
Stick ‘em Everywhere!
Stickers are a great way to introduce a new employee to your brand. They’re cheap, light, lively, and can go on all kinds of everyday items – laptops, phones, bags. They’re easy to design and can be made super quirky or funny too. With die-cut options easily available, you can even have cool stickers in the shape of your brand’s logo. A lot of us love the idea of stickers on our laptops and on our work stations, and we believe they’re impressive additions within a welcome kit.
This Is My Brand And I Shall Wear It
Everybody loves T-shirts. And if you give them one that’s of nice neutral colour, has simple branding on it and is made with quality material, you’ve got yourself a walking – talking ambassador who’s taking your brand everywhere he/she goes.
There’s a reason why T-shirts are such a popular choice with brands across the world – they really work! There’s an immediate sense of belonging, unity and pride towards the organisation. A smart and fashionable addition to a welcome kit.
Make Some Notes And Drink Some Coffee
Regardless of industry, what do all employees invariably do? Make notes, and drink coffee (or tea if they’re British!).
Coffee mugs are fabulous. Do you know of anyone who doesn’t have one on their desk? Often they double up as pen stands or are used to hold other sundry items. They’re super easy to print on and warrant repeated use – perhaps for years at a time.
Try to look at this kit as an opportunity to showcase your company’s culture as well. So if it fits in with who you are, beer mugs can work really well within a welcome kit too.
Wrap the Welcome Gift in a Neat Little Bow
…or a bag, or a fun box! A good way to think about this is to picture a welcome present. How do you feel when you open your Christmas presents? Beautiful packaging invites an element of surprise, anticipation, and happiness. A new employee would literally feel like they were being rewarded just for taking the job.
How can you customize a welcome kit?
An ideal welcome kit for your employees would look like this:
Welcome kits most often require bulk printing. Remember that to be cost-effective, one should look at printing between 50 to 100 kits at a time. We’d love to discuss your branding ideas for HR starter kits with you. Shoot an email to [email protected] or browse through Inkmonk.com and we’ll have it all sorted out before your newbies arrive!