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Guidelines for a restaurant during Unlock 2.0

COVID-19 preventive measures for a restaurant during unlock 2

Slowly and gradually, cities, states and countries across the world are recovering from the pandemic named COVID-19. We are now in the phase of ‘Unlock 2’, with our lives slowly resuming back to normal, but with caution. Although as per government regulations, strict lockdown is to be followed in containment zones, many businesses have been given a green light in other non-containment zones. A restaurant is one such establishment. However, it is strictly advisable to practice safe hygiene wherever you are, to protect yourselves and your peers from COVID-19 and other diseases. 

Here is a detailed list of practical ways by which restaurant owners and employees can practice safe hygiene, which is advisable to be strictly followed across various scenarios.

 

DINING WITH SOCIAL DISTANCING:

Social distancing is essential everywhere nowadays and it applies to restaurants as well. So, it’s a good idea to transform your restaurant and the overall dining experience to safeguard your customers and employees:

  • Reduce the number of servable tables to half of what it used to be before the lockdown. You can do this by allowing diners to only sit at every other table. For example, if there are a total of 24 tables in your restaurant, it’s advisable to serve 12. 
  • Make sure that these alternate tables are adequately spaced from each other to ensure social distancing.
  • Place custom tent cards or stickers which would display ‘Do not sit here’ on tables which you do not intend to serve. 
  • You can even move the chairs away from these tables as well.
  • Use custom tent cards to ask customers to maintain proper hygiene while dining. Asking them to wash their hands before having their meals, is a start.
  • Ensure proper cleaning and sanitation of dining tables regularly.
  • Wash and disinfect all the ingredients properly before cooking.

 

DOs AND DON’Ts FOR EMPLOYEES in a restaurant

  • Ensure that all employees who handle food and beverages sanitize their hands regularly.
  • Chefs and cooks must use gloves, hairnets, and masks while cooking.
  • Employees should wear proper face masks at all times.
  • To have proper communication between employees and with customers, make use of custom face tags for each employee.

 

ENTRY/EXIT GATES of a restaurant

Entry and exit points to the restaurant should be limited and patrolled ensuring that no one can get in the building without approval. The following practices can be followed:

  • Hand sanitizers or a facility to wash hands should be provided at the point where a person enters the restaurant. 
  • Sanitize and wipe all door handles frequently.
  • Measure the temperatures of everyone who enters the restaurant using contactless thermometers
  • Ensure that a kind act of service like opening doors for customers is done so that they wouldn’t have to touch any surfaces.

HAND WASH AND TOILET AREAS

Washrooms are key areas where one needs to practice safe hygiene, and here are some tips which will help you to encourage your employees and customers to do so:

  • Place a bottle of liquid hand wash at every wash basin/wash station. Replace them frequently just before they run out of the liquid (less than 5mm from base)
  • Place one large-sized sanitizer bottle at the washroom door.
  • Reminders on hand washing/sanitizing technique with the help of posters and labels have become a necessity.
  • Do not turn on automatic hand dryers as you can transmit airborne infectious particles to your hands when you use them. If possible, remove them from washrooms and place napkin dispensers instead.

 

OTHER PRACTICES

  • Remind employees to practice social distancing. Signage like posters, standees and banners should be placed at common work areas.
  • Use witty content and quotes on signages so that the intended message sticks in the minds of the readers
  • Resort to virtual/online payment methods like through Google Pay, PhonePe, PayTM, and other UPI payment methods, so that contactless payments can be done easily.

 

Customers are going to visit restaurants cautiously from now on. Hence, we advise you to keep yourselves and your surroundings healthy, clean and hygienic.

 

Create Awareness towards Coronavirus Now

Coronavirus awareness materials

With the global pandemic known as Coronavirus Disease 2019 (COVID-19), people all around the world are deploying all sorts of preventive measures and awareness campaigns to stop it’s spread. With over 70 cases in India and increasing as I write this article, it’s high time we make use of our available resources to create awareness campaigns about preventing coronavirus from spreading or being transmitted to you.

 

What is Coronovirus/COVID-19?

Coronavirus 2 (SARS-CoV-2) is a respiratory syndrome which causes the novel COVID-19. It emerged in Wuhan, Hubei, China. It has since spread all across the world at a rapid pace. World Health Organization declared COVID-19 outbreak as a global pandemic on the 11th of March 2020. As of 12 March 2020, we see over 126,000 confirmed case in more than 110 countries and territories, with major outbreaks in mainland China, Italy, South Korea, and Iran. More than 4,600 have died from the disease and 68,000 have recovered. One of the most shocking facts is that there is still no clear answer to how the virus can be spread.

Now you know that the coronavirus outbreak is nothing to consider lightly. We need to understand all the symptoms and its preventive measures. We, as business individuals, workers, parents and students have to take steps to ensure that we create awareness as much as we can about the virus. Even though its prevention mainly includes just good basic hygiene, many people are still not aware of the same. This could lead to them contracting the virus, and even worse, spread it to others.

With this in mind, here are life-saving design templates for 6 products which you can use intelligently to create awareness among a huge audience. We’ve designed the templates with information from WHO so that you won’t have to.

 

1. COVID Awareness Posters

Coronavirus awareness A3 poster

If you work in an office, sticking A3-sized awareness posters near water coolers, washroom doors and office walls can help in imparting knowledge to your employees. Bigger A2-sized posters can be placed on common areas such as cafeterias, outside office doors, and even on shop windows.

You can edit the template as per your needs. If you feel like you need to add a few more preventive measures or other important information, you can add them too. You can even include the contact details of your nearest hospital.

 

2. 7″ x 6″ Stickers for Awareness

Awareness stickers

These smaller stickers are perfect to be placed inside bathrooms. One such awareness sticker near washbasins would be smart, don’t you think? Place them inside elevators as well, for people to read whilst waiting to reach their floor. You can also remind employees to wash their hands often or to use hand sanitizers whenever necessary by placing a sticker at their office desks.

 

3. Tent Cards

Awareness tent cards

Even though Tent Cards are smaller in size, they can hold a lot more information than a standard poster. They have a larger area to include awareness related content. These table cards can be effective on reception desks of hotels, restaurants and corporate offices. Place them on employees’ desks as well.

 

4. Standees

Awareness standees

While events all around the world are getting cancelled, you can implement event standees to spread awareness about coronavirus instead. Again, with a larger surface area, it can be a strong source of information if space is used effectively. Place standees inside and outside office buildings. Make sure you place them in the right places so that every person could see the standee easily.

 

5. Banners for Public Awareness

Awareness banner

Banners are one of the most effective and largest advertising materials. At a precautionary time like this, use large banners to create widespread awareness to a large audience. Hang them outside office buildings (or any building for that matter). You can even place them in apartment societies and even on trees. For now, let’s convert this outdoor marketing strategy into a method to create awareness about the coronavirus outbreak.

 

6. Awareness Flyers

Awareness Flyers

Another classic advertising tool is the trusty Flyer. Use flyers effectively to create and spread awareness about coronavirus and it’s preventive measures. Distribute flyers to employees and even people who come across your street so that they’ll get to know about the disease and its prevention (Wear gloves before doing this though! One of the most important preventive measures is to reduce human contact to the minimum). Or simply just place flyers in the common areas where employees could each pick one up.

 

To read about all preventive measures for coronavirus, visit this page of WHO’s advice to the public. Stay hygienic and safe!

7 Modern-day Inspirational Women

Banner

 

Around half of the world’s population is of the female gender, and we can take pride in saying that women are surging ahead in all fields of profession. Although there still is a considerable wage gap between men and women, it has been drastically decreasing over the years. To celebrate women’s history month, we bring to light 7 out of many modern-day inspirational women.

 

Maria Sharapova

Maria Sharapova

Maria Sharapova is one of the most inspirational women in the world. Her name has been buzzing right now since the announcement of her retirement from professional tennis on 26th February 2020.

She had been ranked world No. 1 in singles by the World Tennis Association (WTA) on 5 separate occasions throughout her career. She is the only woman of Russian origin to hold a career Grand Slam. Sharapova has been an inspiration to young women and girls ever since she became the world No. 1 back in August 2005, just at the age of 18. She has then gone on to win 5 Grand Slam titles – two at the French Open and once each at Wimbledon, the Australian Open and the US Open. She has won 36 singles titles in total.

Apart from tennis, Maria Sharapova has had a fashionable career in modelling as well, featuring in the Sports Illustrated Swimsuit Issue. She has also been the face of several huge brands such as Nike, Prince, Canon and Cole Haan. She has been a United Nations Development Programme Goodwill Ambassador as well.

Even though Sharapova has retired, she’s still an inspiration to all girls and women because she will always be one of the greatest legends of tennis.

 

Greta Thunberg

Greta Thunberg

‘How dare you?’ are 3 words said by this teenage Swedish environmental activist, which shook the world and made a lot of people open their eyes towards climate change. Greta Thunberg said these words at the 2019 UN Climate Action Summit in North America. She had gone on to say that the humans of this generation are polluting the earth and leaving it for the upcoming generation who would have to suffer the consequences.

She has been one of the youngest and most inspirational women out there, making everyone realize that they’re ruining the planet for future generations. Ever since her rise in popularity, she has gone on to spread her message through various summits, talk shows. She has been included in TIME Magazine’s 100 most influential people. She has been named as the TIME person of the year 2019, making her the youngest to claim that honour.

 

Lilly Singh

Lilly Singh

Lilly Singh A.K.A ||Superwoman|| is a Canadian YouTuber, talk show host, comedian, writer and an actress. Yeah, that list there is inspiration enough! She initially gained huge popularity through her YouTube channel ||Superwoman|| where most of her funny videos would include scenes from an Indian household, where all the characters would be played by herself!

By 2016, she released her first film- a documentary entitled ‘A Trip to Unicorn Island’. In 2017, she released her first book ‘How to Be a Bawse: A Guide to Conquering Life which topped the New York Times Best-Seller list. In the same year, Forbes ranked her 10th in the list of highest-paid YouTube stars.

As of now, Lilly Singh is a popular host of her own talk show ‘A Little Late with Lilly Singh’. She is the only openly LGBTQ+ person being bisexual, as well as the first person of Indian descent, hosting an American major broadcast network late-night talk show. She has been one of the most inspirational women for girls and women in India and the US alike.

 

J K Rowling

J K Rowling

We are all huge fans of, or at least have heard of the Harry Potter series of books and movies. J K Rowling, who has lived a ‘rags to riches’ life literally, is an inspiration to us all. Until the publication of her first novel ‘Harry Potter and the Philosopher’s Stone’, her seven years prior to that saw the death of her mother, birth of her first child, divorce from her first husband, and relative poverty.

Rowling has always had a ‘never give up’ mentality. She is also one of the most generous women on the planet. She is the first author to gain billionaire status, which she lost since she gave away much of her earnings to charity. In 2007, TIME Magazine named her has as the runner-up for Person of the Year, noting the social, moral and political inspiration she has given all her fans. In 2010, one of Britains leading magazines named Rowling as the “Most Influential Woman” in all of Britain.

After the Harry Potter series, J K Rowling has been popular because of her crime fiction series- ‘Cormoran Strikes’.

 

Kalpana Chawla

Kalpana Chawla

Kalpana Chalwa (March 17, 1962 – February 1, 2003) was an Indian-American astronaut, engineer, and the first woman of Indian descent to go to space. We always say “Reach to the stars”. In Chawla’s case, she actually did reach closer to the stars that almost all of us by going to space.

She first flew on Space Shuttle Columbia in 1997 as a mission specialist and primary robotic arm operator. Because of her success in NASA and her space missions, she has been recognized through many honours and recognitions. On February of 2003, the Prime Minister of India announced that the first of the meteorological series of satellites, “MetSat-1”, launched by India on September 12, 2002, was renamed “Kalpana-1”.

Kalpana Chawla passed away in 2003, along with 6 other crew members in the Space Shuttle Columbia disaster when the spacecraft disintegrated during its re-entry into the Earth’s atmosphere. She has been a huge inspiration to everyone in the world of science and technology.

 

Chitra Ramkrishna

Chitra Ramkrishna

The first woman to become the MD and CEO of the National Stock Exchange (NSE) in India. She was hand-picked to become a valuable part of its leadership team. With the main agenda to set up the NSE to provide a fully automated, screen-based trading system.

In the late 1980s, Ramkrishna was involved in the drafting of the legislative framework of the Securities and Exchange Board of India (SEBI), the country’s capital market regulator.

She claimed the title of the woman of the year in the Business Leadership Awards by the Forbes magazine and was also ranked 17th in the list of top global women business leaders by Fortune magazine, USA. She is the 2nd most powerful businesswoman in India in this list.

 

Richa Kar

Richa Kar

Indian society does not give the freedom for many women to shoot for the stars and conquer their dreams. But, Richa Kar, the former owner of Zivame, defied all odds and became one of the greatest entrepreneurs in India. Zivame is India’s first online lingerie store, which provided an easy way for women to buy lingerie online.

Kar had a lot of obstacles though. She did not have the support of her parents when she wanted to start the brand. Her parents figured that their daughter selling lingerie online would end up with their family being ashamed in front of society. A lot of people criticized and made fun of her as well.

But Kar did not give up. Despite all the criticism, Zivame started getting a great response from its buyers. Fast forward to today, Zivame’s valuation is more than Rs. 681 crores. There will always be people to make fun of you and criticize you on every decision you take. Your success depends on how you react to them.

Promote your business before Valentine’s day: A Guide

Valentine's day for businesses

 

The holiday of love- Valentine’s day, is approaching quickly. It is on this day when people showcase their love the most. In fact, it is on this very day when people all over the world spend a lot on buying gifts for their loved ones. Like any other holiday, businesses gear up an extra bit to attract customers by promoting products or services. Here’s how you can promote your business before Valentine’s day.

We’ve stepped into another buzzing month which is perfect to promote your business and its products. Is there any better way than starting promotions 2 weeks ahead of Valentine’s day?

Why should you promote your business before Valentine’s day, you ask? Here are little numbers to put things into perspective:

  • The average annual Valentine’s Day spending is 13.19 billion dollars.
  • The amount that the average consumer spends on Valentine’s Day is 116.21 dollars
  • 61.8 % of consumers celebrate Valentine’s Day

Source: Retail Advertising and Marketing Association, Valentine’s Day Consumer Intentions and Actions Survey

So, it’s only smart for businesses to capitalize during this month. We’ve come up with ideas to do just that.

Here are some useful products to kickstart and help you promote your business before Valentine’s day:

 

Old-School Flyers and Posters

Your business can benefit from valentine’s day surely if you start promoting your business for the same at the perfect time. Heading into valentine’s season, the end of January – the beginning of February is perfect to start advertising your products and services. Handing out Flyers and placing Posters at crowded areas is pretty old school. But they will make a massive impact in bringing in customers.

Framed Posters are a premium way to display your brand’s passion towards Valentine’s day and can catch the interests of people.

Here are a few cool poster and flyer designs for valentine’s day:

flyers and posters

 

Cute Valentine’s Stickers and Labels

Here’s a neat idea! Think about giving out cute love-themed Stickers when a customer makes a purchase from your shop. Or, including them in delivery packages. People will use these stickers if they look premium, and it will further remind them of your brand heading into valentine’s day. You can take an extra step by including information about your valentine’s day offers on the sticker.

You could do the same with Labels as well. You can even stick them on shopping bags or delivery bags whenever a customer makes a purchase.

Here are a few cute stickers which you could use heading into Valentine’s day:

valentine's day stickers

 

Go Aggressive with Banners

Want to catch the eye of a large audience? Then promote your business for valentine’s day offers with large Banners! Add your quirky message on them to attract people into your store. They can be the offer which you may run till Valentine’s day, a smart or funny quote, or quality products showcased.

Here’s a banner which is going to make your audience go crazy! 😛valentine's day banner

Attract customers with Store-front Decals

Many people do window shopping more than actual shopping. So, it’s smart if your windows encourage them to come inside and make a purchase, right?

The best way to liven up your windows is with Decals customized to match the love that is in the air this season. Decorate your store windows and doors with beautiful designs of hearts and kisses. Or you can double it up by showcasing valentine’s day offers and combos as well. Think of your products decorated and arranged behind the window, and the window design itself to decorate them.

Here’s an example of it:

valentine's day decal

 

 

This is just the tip of the iceberg. Promoting your business using these products will induce only the least amount of investments. There are many more ideas where those came from. More modifications of these, more products and online marketing can help in promoting your business to a huge extent.

If you’re looking to customize these products for your business, look nowhere else other than Inkmonk’s website. Hurry up, because they’re providing a discount of 14% on the aforementioned products till February 7th, 2020. They provide the best custom printing services for over 50 products and have helped kick-start hundreds of businesses till now.

So what are you waiting for? It’s time to spice up your business for valentine’s day!

 

shop from inkmonk for best quality printing

How your culinary business can benefit from Valentine’s day

Valentine's day for food businesses

The holiday of love- Valentine’s day, is approaching quickly. It is on this day when people showcase their love the most, the day on which love is in the air the most. In fact, it is on this very day when people all over the world spend a lot on buying gifts for their loved ones. Like any other holiday, businesses gear up an extra bit to attract customers by promoting products or services. The one which benefits the most is your food business which can benefit the most during valentine’s day.

It’s no surprise that the restaurant industry tops the list of businesses which profit the most during valentine’s day. If you disagree, try going on a dinner date with your loved one at a popular restaurant near you on valentine’s day WITHOUT BOOKING A TABLE! There’s a cut-throat competition between many restaurants, cafes and resto-bars.

Food businesses aren’t confined to restaurants anymore. There are a number of eateries where you can go to for a romantic evening. These include cafés, resto-bars, clubs, bakeries and sweet shops, and even fast-food outlets. No matter what kind of eatery you’re a part of, its business can benefit during valentine’s day substantially if you play the cards right.

 

Why is Valentine’s day Important for Food Businesses?

Here are some statistics which will answer this simple question:

  • The average annual Valentine’s Day spending is 13.19 billion dollars.
  • The amount that the average consumer spends on Valentine’s Day is 116.21 dollars
  • 61.8 % of consumers celebrate Valentine’s Day
  • 34.6 % of consumers who celebrate Valentine’s Day will go out to have dinner in restaurants.

Source: Retail Advertising and Marketing Association, Valentine’s Day Consumer Intentions and Actions Survey

So it’s safe to say that this day is when restaurants should capitalize the most, as they will have a huge number of couples to bring to their outlets.

 

Here are some useful products to spruce up your customers’ dining experience, and to promote your business heading into valentine’s day.

 

Decorate tables with love-themed Placemats and Coasters

Make your customers appreciate the efforts you put in to make their evening romantic. This is one way your business can benefit during valentine’s day, by creating brand recognition. Valentine-themed Placemats are one way to go about it. Patterns of roses, hearts or kisses would suffice. Or you can go an extra mile where you can create placemats with love quizzes, games, quotes or romantic stories. Here’s a cute placemat, wishing its customers a happy valentine’s day:

 

For the best places for their wine glasses to be placed, and to complement the pretty placemats, go for customized Coasters as well. We’d recommend readers to create a matching coaster to the placemat, but it’s completely your choice. Design anything on these wooden coasters which will surely woo your diners. Here’s a beautiful heart-shaped wooden coaster:

valentine's day coasters

 

Display your brand’s love on Table Cards and Napkins

valentine's day table card

Here’s a simple Table card customized for valentine’s day. But you can do a whole lot more with them. You can display your valentine’s day specials on them, one-day combos and offers, coupon codes or your chef’s recommendations for couples. Whatever you decide to display, table cards are great to build brand recognition.

You can even customize Tissues and Napkins with the same idea as well, making them apt for the theme of valentine’s day.

 

Promote your business using Flyers and Posters

Your business can benefit from valentine’s day surely if you start promoting your business for the same at the perfect time. Heading into valentine’s season, the end of January – the beginning of February is perfect to start advertising your products and services. Handing out Flyers and placing Posters at crowded areas is pretty old school. But they will make a massive impact in bringing in customers. If you have a good online presence, share them across social media channels as well to gain followers and in-turn, customers.

Here are a few cool poster and flyer designs for valentine’s day:

flyers and posters

 

Attract customers with Store-front Decals

Sprucing up the dining experience is of no use if there aren’t many customers to serve, is there? Hence, you need to decorate your storefront as well to attract couples into your restaurant. The best way to liven up your windows is with Decals customized to match the love that is in the air and within most people on valentine’s day. Decorate your restaurant windows and doors with beautiful designs of hearts and kisses. Or you can double it up by showcasing valentine’s day offers and combos as well. Think of a life-sized image of a piece of valentine’s day special chocolate and red velvet cake on the outside window. It’ll be hard to resist!

Here’s a simple, yet creative window decal which will remind you of Cupid:

valentine's day window decal

 

Food boxes for the lovers at home

Last, but not least, with the evolution of technology and food-delivery, there will always be many couples who will prefer to have their romantic valentine’s day dinner at home. You can touch their hearts as well, using custom Food boxes.

You can also use them for promotion right from the start of February, by getting into the valentine’s day theme, and by displaying offers and discounts which will be applicable on February 14th. With those discounts, you can even compel them to visit your restaurant on valentine’s day.

Bakeries and sweet shops can benefit a lot from this, as shown here:

valentine's food box

 

 

This is just the tip of the iceberg. Promoting your business using these products will induce only the least amount of investments. There are many more ideas where those came from. More modifications of these, more products and online marketing can help in promoting your business to a huge extent.

If you’re looking to customize these products for your business, look nowhere else other than Inkmonk’s website. Hurry up, because they’re providing an offer worth 14% discount for a limited period. They provide the best custom printing services for over 50 products and have helped kick-start hundreds of businesses till now.

So what are you waiting for? It’s time to spice up your business for valentine’s day!

 

shop from inkmonk for best quality printing