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Ideas, tips & resources to grow your small business – from Inkmonk.com

11 Ways you can market business & sell during Diwali

 

Diwali – The spectacular festival across our country. Each and every street, building, houses, temples across the countries will be decorated with colorful lights, clay lamps to bring happiness. The day when our whole nation will be glowing with millions of fireworks to bring the lightness and remove the evil and darkness. The day when all people united together and share delicious sweets to share the good spirits.

Diwali is one of the biggest festivals in India and it is the biggest sale time also. When it comes to marketing you must know the advantages of this festival season when people will try to promote their product everywhere. Starting from the roadside it will go up to shopping malls, restaurants, public transports, theater, wall arts and etc…

During Diwali 2018, the sales have increased double! According to the economic times of India during the festival period, i.e… From the month of May till Diwali 30-45% sales have increased in several consumer industries.

How can you promote your products during this festival time? Let me take you to explain a few of the products which you can use to increase your promotion.

Flyers

Flyers are always standing as an important & cost-effective tool for marketing. Even though we live in the High-tech digital world, Still flyers are the priceless promotional tool and considered an excellent method to communicate with potential customers. Just by spending some time to think about where your audience is spending their time, you can easily connect with your potential customers.

Check out our flyer templates here –  Flyers and Leaflets Templates

Posters

In this current business world, marketing channels such as social media, newsletters, promotional emails, mobile applications are playing a vital role in product and brand promotion. But still poster advertisements are not yet dead and printed posters are still using all over the globe. Unlike other advertisements printed posters are the best way to promote in a cheap and effective way.

Stickers

When it comes to promoting your business, stickers and labels are extremely helpful tools to promote your brand and product. Since from childhood everyone likes the stickers, we can even give it as a free giveaway with cool designs and if it reaches the customer’s hand then they will be your marketing vehicle for your product. Make your own custom sticker and make an impact in a simple and cost-effective way.

Standees and Displays

Standees and Displays are everywhere for promotion! Starting from the shopping mall we can see these standees and displays in all the places to get people’s attention. The basics of the promotion are all about how the way you are explaining your product. Standees and Displays is the low cost and low maintenance promoting tool to update your product offers. So, you are the expert and explain what you have and what are all the benefits of your products to your audience.

Booklets and Brochures

Perfect designed marketing booklets and brochures are like a collection of complete information used to inform the customers about the service about the product. In the case of small and emerging businesses, these booklets and brochures are used to gain the attention of potential customers. The key is to make the content both informative and effective to get noticed amongst the competition.

Don’t even leave a single chance when you get the opportunity to promote your brand. Use your own branded custom fulfillment products to get attention from the people about your brand. Few of the products you can use,

Packing Tapes 

This is one of the trendy products which is used to highlight the company name and logo and enables ease of your brand visibility and identification. There are millions of e-commerce package is shipping every day with their own custom and unique packaging tapes to stand out from the other competitors. Get your own branded tapes and get the attention of your customers.

Paper and Cotton Bags 

Take advantage of using your own company logo printed bags. It is one of the important and simple ways to promote your brand. To commemorate the increase of plastic trash you can make your custom printed paper bags and cotton bags to attract people with your own branded eco-friendly bags.

Hang Tags

Hang tags are a simple and very useful tool for retail purchases. It is most commonly used to mention the product details and also attract attention to the sale. Compare to any other marketing tool these hang tags can promote your products with some specific message and also your customers can feel it physically.

Labels

One of the important marketing tools which makes a significant impact in making your customers buying decisions. It provides complete information about the product. Some trendy and eye-catching label printing on your product will gradually increase the product sales rate.

Get your customized promotional tools printing done at Inkmonk. One of the best quality digital and offset printing destination in India at lowest prices. We offer a full-stack merchandising platform, where our customers can obtain all printing and customization related services under one roof.

Packaging materials used by Inkmonk

Off late we have been talking much about product packaging and its importance. We’re sure all of you’ll would love to know about the packaging materials that Inkmonk uses. Our team has worked on the packaging, keeping in mind a lot of factors like durability, affordability, wastage, aesthetics and branding. Based on the product and its features, we have chosen the right fit for our product’s packaging.  

Here’s how our products are being packed. How we use different packaging materials for our products.

Corrugated mailer boxes


Our corrugated mailer boxes are of the sizes 12 x 8.65 x 2.75 and 9.25 x 5.3 x 2.75 in white and brown shades. Made of carton they are a durable and sturdy option to pack our products. Therefore this has been our “go to packing option” for almost all our products. We pack our bulk visiting cards, letterheads, flyers, posters and even T-shirts in this.  We have also utilized all sides of the box to talk to the customer by customising it with our branding.


Corrugated shipping boxes

Our corrugated shipping boxes are of two sizes, 12 X 9 X 6 and 18 X 12 X 8. Based on the products and quantity we use either one of them. We use these corrugated shipping boxes for our bulk orders.

 

Poly courier bags

Based on our product and its features, we majorly use poly bags of the size 12 X 14. Since they are waterproof and lightweight, we use them to pack products that do not weigh heavy. Products like button badges, T-shirts (fewer number) and hoodies are packaged using poly bags.


Triangle Carton Boxes

Triangle carton boxes are one of a kind, we had trouble packing posters in poly bags and mailer boxes. So, our design team came up with the durable 14 x 6 x 6 size triangular carton boxes made of corrugated cardboard. These are the best boxes for packing posters, with at most ease. They can carry the posters in shape without crumbling or damaging them.

Packing tapes

 

Inkmonk Packaging tapes are of three different sizes, small, mid and large size one. Smaller tape is of 1 inch and is used to to pack mailer boxes and other smaller packaging. Whereas the mid variant is of 2 inches and the  bigger tape is 3 inches and is predominantly used to pack the shipping boxes and all things large. We use these tapes in two different colours, white and brown with Inkmonk’s name inscribed on it.

Folding cartons

 

Made of paperboard, we use folding cartons to pack products that weigh lighter. At Inkmonk business cards, are packed using folded cratons. Our typical business card box is of the size 9 x 4.4 x 5.6. We have designed our business cards box  that it is easier for the customers to pick the cards from the box. Unlike the usual boxes, we arranging the cards one behind the other, rather than piling them up.

 

Kraft wrapping paper

Made of brown kraft paper, wrapping paper has been an amazing tool to help us keep product bundles organised. We have used it to bundle up and store notebooks, diaries and other stationary. And also have customised the wrapping paper with our brand name and logo throughout to make it interesting.

Kraft Paper Envelope

Our stationery sample kits are packed in these expandable kraft paper envelopes of the size  6 x 10. Also we have customised them with our brand messaging and logo to make it look aesthetically good.

After all packaging should be easy and simple for the customer to use. Inkmonk strongly considers packaging to be a powerful element to add more value to our product and service. So we have been constantly working on our packaging, to make the entire experience better.

Things to keep in mind before you get started with flyer advertising

Many of us try out flyer advertising for once or twice and quit easily thinking it was not of much help to the business. Every advertising campaign both offline & online (link to What are the issues you will face while printing online) must have a strategy, plan, process and a goal to make it successful, if not for all this even the biggest brand campaign will be a failure. Here are the most important things to keep in mind before launching a flyer campaign:

Whom are you targeting? 

Before getting started with your flyers, it is always important to clearly know know whom do you want to talk to, (i.e.) the right set of audience for your flyer advertising campaign

Get your messaging right

The marketing messaging in the flyer should clearly communicate what your brand and product stands for. Make sure you make use of the right language and tone, your customers can relate to easily.

Add more pictures

Including attractive pictures or images(good quality) can help you  gain more attention from the reader. Ensure you make use of appropriate images that represents your product and business clearly.  

Keep it short

Giving too much information in one go, will confuse the customer. Try and keep your communication short and simple, so that it helps customer take an action easily.

Tell the readers what to do next

Setting your goals is the most important part of the campaign. Tell your customers what to do after reading your flyer, is a must (i.e) Ask them to walk into your store, call your team, download the app etc.

Having a proper strategy and action plan will help you execute the campaign on time and talk to the right audience at the right time. Rest assured by keeping the above pointers in mind before getting started, your campaign will surely be a super hit.

Tip: Ensure resources are planned well in advance to handle sales that come from the flyer campaign so that you do not miss out on any lead.

Why online printing will help your business?

In this digital era, online printing websites are the most convenient option when it comes to making things work at ease. Online printing lets you order anything and everything related to printing under on roof. It is all the more accessible, affordable to all type of businesses. Here’s why online printing will surely help your business.

Have a hassle free experience

Unlike local or traditional print stores you can design and order print products online.  Instead of travelling down to the store, you can do this from comfort of your home or office.

No more bargaining

You need not worry about bargaining or being overcharged for products at the online printing sites. We have a fixed pricing list that we follow for every product. We also share a detailed list of cost incurred (i.e.) shipping charges, express delivery, gift wrapping, taxes etc.

Get professional support

You no longer need to wait in longer queues at your print stores to get clarity on the design or product. Everything here can  be sorted over a call email or a message. Online sites have set processes and customer focused support teams in place. They can handle customer queries and other issues with at most professionalism.

Choose from a wider product range 

From business cards to T-shirts online print sites have them all in one roof. Whereas the local print stores will serve a very few set of products. At the online sites, you have the luxury to customize any thing and everything at the same time from where ever you are. 

Based on your business need and expectations, you can opt for online or offline printing options. Ordering online comes with its own strings attached. So you need to be smart and flexible in adapting to the digital version of print stores that comes with lots of advantages

What are the issues you will face while printing online?

Online printing services has a number of advantages over traditional or local printing stores. Designing tool, professional customer service, fixed pricing, template browsing, cheaper than local printers and easy return are few examples. However there a few issues customers might face, that makes them go back to their local printing store.

Here are the disadvantages of online printing, which will help you understand if online sites will suit your business & need:

You will have a lot of doubts

When you print from your local store, or any brick and mortar store, you can touch and feel the the paper type, finishing etc. Whereas in an online site you may not have clear ideas on the above mentioned features when you order for the first time.

Limited options to choose from

Online website source materials based on the demand, so you might feel they have limited number of options in product size, paper type, finishing being offered by an online printing website.

You’ll have to pick from limited designs options

The user designs the product on his own on online websites. So they tend have limited design options to make the designing process a lot easier for you.

You will have to wait for the product a little longer

The design & production process goes through several rounds of approval. So the online printing sites have nearly 4-8 days of delivery time. If you have shorter deadlines for production then online printing may not be the right option .

You may not have personal assistance

Though some websites offer customer support & assistance, it might not be as helpful as an in-person discussion with store representative. If you have some complex design product or huge volumes, traditional printing store will be the best suited for your need.

Most of the websites that delivers online printing services are working to overcome the above mentioned issues and enhance the customer experience. We have info-graphics added to every product specification to help you gain clarity. We also provide free design assistance for all the products purchased from our site. Some websites have ”same day delivery” in their own cities, which cuts down the waiting time. Few of us have also introduced a concept of “Quotations” for higher order values. We provide end-to-end support service fro such bulk orders. All the online printing websites are constantly working hard to overcome any issue being faced by the customers.