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Ideas, tips & resources to grow your small business – from Inkmonk.com

7 Modern-day Inspirational Women

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Around half of the world’s population is of the female gender, and we can take pride in saying that women are surging ahead in all fields of profession. Although there still is a considerable wage gap between men and women, it has been drastically decreasing over the years. To celebrate women’s history month, we bring to light 7 out of many modern-day inspirational women.

 

Maria Sharapova

Maria Sharapova

Maria Sharapova is one of the most inspirational women in the world. Her name has been buzzing right now since the announcement of her retirement from professional tennis on 26th February 2020.

She had been ranked world No. 1 in singles by the World Tennis Association (WTA) on 5 separate occasions throughout her career. She is the only woman of Russian origin to hold a career Grand Slam. Sharapova has been an inspiration to young women and girls ever since she became the world No. 1 back in August 2005, just at the age of 18. She has then gone on to win 5 Grand Slam titles – two at the French Open and once each at Wimbledon, the Australian Open and the US Open. She has won 36 singles titles in total.

Apart from tennis, Maria Sharapova has had a fashionable career in modelling as well, featuring in the Sports Illustrated Swimsuit Issue. She has also been the face of several huge brands such as Nike, Prince, Canon and Cole Haan. She has been a United Nations Development Programme Goodwill Ambassador as well.

Even though Sharapova has retired, she’s still an inspiration to all girls and women because she will always be one of the greatest legends of tennis.

 

Greta Thunberg

Greta Thunberg

‘How dare you?’ are 3 words said by this teenage Swedish environmental activist, which shook the world and made a lot of people open their eyes towards climate change. Greta Thunberg said these words at the 2019 UN Climate Action Summit in North America. She had gone on to say that the humans of this generation are polluting the earth and leaving it for the upcoming generation who would have to suffer the consequences.

She has been one of the youngest and most inspirational women out there, making everyone realize that they’re ruining the planet for future generations. Ever since her rise in popularity, she has gone on to spread her message through various summits, talk shows. She has been included in TIME Magazine’s 100 most influential people. She has been named as the TIME person of the year 2019, making her the youngest to claim that honour.

 

Lilly Singh

Lilly Singh

Lilly Singh A.K.A ||Superwoman|| is a Canadian YouTuber, talk show host, comedian, writer and an actress. Yeah, that list there is inspiration enough! She initially gained huge popularity through her YouTube channel ||Superwoman|| where most of her funny videos would include scenes from an Indian household, where all the characters would be played by herself!

By 2016, she released her first film- a documentary entitled ‘A Trip to Unicorn Island’. In 2017, she released her first book ‘How to Be a Bawse: A Guide to Conquering Life which topped the New York Times Best-Seller list. In the same year, Forbes ranked her 10th in the list of highest-paid YouTube stars.

As of now, Lilly Singh is a popular host of her own talk show ‘A Little Late with Lilly Singh’. She is the only openly LGBTQ+ person being bisexual, as well as the first person of Indian descent, hosting an American major broadcast network late-night talk show. She has been one of the most inspirational women for girls and women in India and the US alike.

 

J K Rowling

J K Rowling

We are all huge fans of, or at least have heard of the Harry Potter series of books and movies. J K Rowling, who has lived a ‘rags to riches’ life literally, is an inspiration to us all. Until the publication of her first novel ‘Harry Potter and the Philosopher’s Stone’, her seven years prior to that saw the death of her mother, birth of her first child, divorce from her first husband, and relative poverty.

Rowling has always had a ‘never give up’ mentality. She is also one of the most generous women on the planet. She is the first author to gain billionaire status, which she lost since she gave away much of her earnings to charity. In 2007, TIME Magazine named her has as the runner-up for Person of the Year, noting the social, moral and political inspiration she has given all her fans. In 2010, one of Britains leading magazines named Rowling as the “Most Influential Woman” in all of Britain.

After the Harry Potter series, J K Rowling has been popular because of her crime fiction series- ‘Cormoran Strikes’.

 

Kalpana Chawla

Kalpana Chawla

Kalpana Chalwa (March 17, 1962 – February 1, 2003) was an Indian-American astronaut, engineer, and the first woman of Indian descent to go to space. We always say “Reach to the stars”. In Chawla’s case, she actually did reach closer to the stars that almost all of us by going to space.

She first flew on Space Shuttle Columbia in 1997 as a mission specialist and primary robotic arm operator. Because of her success in NASA and her space missions, she has been recognized through many honours and recognitions. On February of 2003, the Prime Minister of India announced that the first of the meteorological series of satellites, “MetSat-1”, launched by India on September 12, 2002, was renamed “Kalpana-1”.

Kalpana Chawla passed away in 2003, along with 6 other crew members in the Space Shuttle Columbia disaster when the spacecraft disintegrated during its re-entry into the Earth’s atmosphere. She has been a huge inspiration to everyone in the world of science and technology.

 

Chitra Ramkrishna

Chitra Ramkrishna

The first woman to become the MD and CEO of the National Stock Exchange (NSE) in India. She was hand-picked to become a valuable part of its leadership team. With the main agenda to set up the NSE to provide a fully automated, screen-based trading system.

In the late 1980s, Ramkrishna was involved in the drafting of the legislative framework of the Securities and Exchange Board of India (SEBI), the country’s capital market regulator.

She claimed the title of the woman of the year in the Business Leadership Awards by the Forbes magazine and was also ranked 17th in the list of top global women business leaders by Fortune magazine, USA. She is the 2nd most powerful businesswoman in India in this list.

 

Richa Kar

Richa Kar

Indian society does not give the freedom for many women to shoot for the stars and conquer their dreams. But, Richa Kar, the former owner of Zivame, defied all odds and became one of the greatest entrepreneurs in India. Zivame is India’s first online lingerie store, which provided an easy way for women to buy lingerie online.

Kar had a lot of obstacles though. She did not have the support of her parents when she wanted to start the brand. Her parents figured that their daughter selling lingerie online would end up with their family being ashamed in front of society. A lot of people criticized and made fun of her as well.

But Kar did not give up. Despite all the criticism, Zivame started getting a great response from its buyers. Fast forward to today, Zivame’s valuation is more than Rs. 681 crores. There will always be people to make fun of you and criticize you on every decision you take. Your success depends on how you react to them.

How your culinary business can benefit from Valentine’s day

Valentine's day for food businesses

The holiday of love- Valentine’s day, is approaching quickly. It is on this day when people showcase their love the most, the day on which love is in the air the most. In fact, it is on this very day when people all over the world spend a lot on buying gifts for their loved ones. Like any other holiday, businesses gear up an extra bit to attract customers by promoting products or services. The one which benefits the most is your food business which can benefit the most during valentine’s day.

It’s no surprise that the restaurant industry tops the list of businesses which profit the most during valentine’s day. If you disagree, try going on a dinner date with your loved one at a popular restaurant near you on valentine’s day WITHOUT BOOKING A TABLE! There’s a cut-throat competition between many restaurants, cafes and resto-bars.

Food businesses aren’t confined to restaurants anymore. There are a number of eateries where you can go to for a romantic evening. These include cafés, resto-bars, clubs, bakeries and sweet shops, and even fast-food outlets. No matter what kind of eatery you’re a part of, its business can benefit during valentine’s day substantially if you play the cards right.

 

Why is Valentine’s day Important for Food Businesses?

Here are some statistics which will answer this simple question:

  • The average annual Valentine’s Day spending is 13.19 billion dollars.
  • The amount that the average consumer spends on Valentine’s Day is 116.21 dollars
  • 61.8 % of consumers celebrate Valentine’s Day
  • 34.6 % of consumers who celebrate Valentine’s Day will go out to have dinner in restaurants.

Source: Retail Advertising and Marketing Association, Valentine’s Day Consumer Intentions and Actions Survey

So it’s safe to say that this day is when restaurants should capitalize the most, as they will have a huge number of couples to bring to their outlets.

 

Here are some useful products to spruce up your customers’ dining experience, and to promote your business heading into valentine’s day.

 

Decorate tables with love-themed Placemats and Coasters

Make your customers appreciate the efforts you put in to make their evening romantic. This is one way your business can benefit during valentine’s day, by creating brand recognition. Valentine-themed Placemats are one way to go about it. Patterns of roses, hearts or kisses would suffice. Or you can go an extra mile where you can create placemats with love quizzes, games, quotes or romantic stories. Here’s a cute placemat, wishing its customers a happy valentine’s day:

 

For the best places for their wine glasses to be placed, and to complement the pretty placemats, go for customized Coasters as well. We’d recommend readers to create a matching coaster to the placemat, but it’s completely your choice. Design anything on these wooden coasters which will surely woo your diners. Here’s a beautiful heart-shaped wooden coaster:

valentine's day coasters

 

Display your brand’s love on Table Cards and Napkins

valentine's day table card

Here’s a simple Table card customized for valentine’s day. But you can do a whole lot more with them. You can display your valentine’s day specials on them, one-day combos and offers, coupon codes or your chef’s recommendations for couples. Whatever you decide to display, table cards are great to build brand recognition.

You can even customize Tissues and Napkins with the same idea as well, making them apt for the theme of valentine’s day.

 

Promote your business using Flyers and Posters

Your business can benefit from valentine’s day surely if you start promoting your business for the same at the perfect time. Heading into valentine’s season, the end of January – the beginning of February is perfect to start advertising your products and services. Handing out Flyers and placing Posters at crowded areas is pretty old school. But they will make a massive impact in bringing in customers. If you have a good online presence, share them across social media channels as well to gain followers and in-turn, customers.

Here are a few cool poster and flyer designs for valentine’s day:

flyers and posters

 

Attract customers with Store-front Decals

Sprucing up the dining experience is of no use if there aren’t many customers to serve, is there? Hence, you need to decorate your storefront as well to attract couples into your restaurant. The best way to liven up your windows is with Decals customized to match the love that is in the air and within most people on valentine’s day. Decorate your restaurant windows and doors with beautiful designs of hearts and kisses. Or you can double it up by showcasing valentine’s day offers and combos as well. Think of a life-sized image of a piece of valentine’s day special chocolate and red velvet cake on the outside window. It’ll be hard to resist!

Here’s a simple, yet creative window decal which will remind you of Cupid:

valentine's day window decal

 

Food boxes for the lovers at home

Last, but not least, with the evolution of technology and food-delivery, there will always be many couples who will prefer to have their romantic valentine’s day dinner at home. You can touch their hearts as well, using custom Food boxes.

You can also use them for promotion right from the start of February, by getting into the valentine’s day theme, and by displaying offers and discounts which will be applicable on February 14th. With those discounts, you can even compel them to visit your restaurant on valentine’s day.

Bakeries and sweet shops can benefit a lot from this, as shown here:

valentine's food box

 

 

This is just the tip of the iceberg. Promoting your business using these products will induce only the least amount of investments. There are many more ideas where those came from. More modifications of these, more products and online marketing can help in promoting your business to a huge extent.

If you’re looking to customize these products for your business, look nowhere else other than Inkmonk’s website. Hurry up, because they’re providing an offer worth 14% discount for a limited period. They provide the best custom printing services for over 50 products and have helped kick-start hundreds of businesses till now.

So what are you waiting for? It’s time to spice up your business for valentine’s day!

 

shop from inkmonk for best quality printing

How to create the perfect business card?

Business cards, Visiting cards, or Calling cards are cards containing business information about an individual or a company. They are made to be shared with another individual during formal conversations as a convenience or memory aid. They’re always pocketable and lightweight. They will usually contain the individual’s name, company logo, contact information like email address, phone number, business street address, etc. They used to be just plain black text on a white card in the early days. But, with vast technological advances over the years, we are now able to create any design on a business card, use as many colours as we want, create cards of different sizes and shapes, and so on. Many companies become creative by changing the very concept of a business card. Keep on reading the article to know how.

There are many questions one might ask while designing a business card, like what type of paper is to be used, what sort of lamination is to be done, whether or not you need prints on both sides of the card, which size and shape is required, which colours to use while designing, which texture of cards to be used, how many quantity. These are just to name a few.

Business Card Paper Types

Imagine yourself as a businessman, going to hand over your business card to your client. What would the client notice first? Before the client takes a look at your card, he/she obviously will have to touch and hold it first. So it’s pretty important the client gets impressed even before taking a look at your business information. That is, you need to get the quality and texture of the paper just right. And there are many things to consider while choosing the same.

Paper thickness: This is where the term ‘GSM’ comes into play. It’s an abbreviation for ‘Grams per Square Meter’. In layman terms, it means more the GSM means more the thickness of the paper. In the business world, it’s usual for business cards to be in the range of 200 to 400 GSM, with 300 GSM cards being the standard. Inkmonk is the best online website in India to get custom business cards, and they provide paper thicknesses of 200 GSM (Flexi), 300 GSM (Economy and best seller), 270 GSM (Linen textured), 400 GSM (Bold), 350 GSM (Recycled Kraft) and 250 microns (Translucent).

Depending upon your requirements in design, quantity and quality, you can choose to customize business cards of any thickness mentioned above.

 

Business Card Ideas

Now that you’ve decided on what paper thickness you want, it’s time to get creative and start visualising your business card. One important aspect to notice is that you should have your design in mind before choosing the card specifications. Think about what type of card, texture, colour and font would possibly make your design come alive. After this, it’s now time to choose the type of business card, the size, the texture, and all sorts of ways to get creative!

Remember how it was mentioned earlier that the concept of business cards is changing. Here’s an article on how to get creative and make unique and eye-catching business cards. Simply follow this link: Tech Business Card Ideas to help you stand out

 

How to Design a Business Card?

Your business card would require basic business contact information about you and your business, the company logo and/or quote. Contact information typically includes your name, phone number, business email address and business address. The card must look simple, yet attractive. The text and logo should be easy to read at first glance. So, it’s print quality must be good.

Where do you create a design? There are many numbers of software offline and online which enable you to design and save a copy. Some of the popular ones are Adobe Photoshop, Adobe Illustrator, MS Word, MS Powerpoint, Canva.com, etc.

Online Printing websites like Inkmonk also provide an easy and feature-rich interface in which you can easily design your business card. You can even leave little notes for their design team to read and correct your designs free of cost. Moreover, there are a whole lot of design templates available in Inkmonk’s designer which help you get started.

 

Which is the best website to Design and Order Business Cards?

The best website for designing visiting cards in India is undoubtedly Inkmonk.com. They offer 5 types of business cards: namely Standard rectangle, Square, Mini, Rounded corner and Folded cards. You can choose to have either matte or glossy laminations or none at all. You can even choose the type of texture which your business cards will have. Choose from Velvet touch, Recycled Kraft, Frosted/Semi-transparent, Matte, Glossy, Linen, Water-resistant and Strong cards. Hence, to create a unique card, the possibilities by combining two of these aspects, are endless.

With an effortless online design interface as well, creating your own design in Inkmonk.com is extremely easy.

The season for hoodies is upon us!

Hoodie Banner

I apologize for borrowing an episode title from ‘Game of Thrones’, but WINTER IS HERE. Yeah, the winter has set in. It’s high time we cosy ourselves with comfy hoodies (also known as sweatshirts). Hoodies are our best companions during the cold. Everyone who faces winter has a pair! Man, woman, child, there are hoodies for even toddlers now!

Hoodies are warm thick pieces of apparel, made commonly with a blend of cotton and fleece, with the addition of, you guessed it – a hood. You get long warm sleeves till your palms and the hood warms up your ears. Anyway, these are details which a common person already knows. So, I’m not going to blabber on about how comfy a hoodie is. Instead, I present you with ideas to design an extraordinary hoodie.

 

A hoodie for yourself!

Before I get into the design part, you’d already be knowing the 2 common types of hoodies out there: A Pullover and a Zip-Up Hoodie. For customization purposes, you’ll have a larger area to play with while designing a pullover, compared to a zip-up hoodie. You wear a pullover hoodie just like a t-shirt. They’re easy to wash and are much more durable than zip-up hoodies.

pullover hoodie

For a pullover hoodie, you can customize an entire A4 sized area on the front. You can even choose to customize an A3 sized area on the back. Why A4 on the front and A3 on the back, you ask? Because there aren’t pockets to deal with at the back. Design anything you want on these areas and they’ll be printed on digitally, Direct To Garment (DTG) Printing to be precise.

Print your favourite cartoon character, superhero, or quote. Or, you can design a sport hoodie with your name and kit number on the back and a logo on the front. Go wild with customization and design a ‘one of a kind’ hoodie.

 

Hoodies for business

Designing elegant hoodies for your business or public event is an amazing way to increase your brand reputation. Imagine this, your company logo on the front upper right portion, and maybe your employees’ names in an elegant font at the back. I’d always recommend zip-up hoodies for businesses as it looks more elegant. Also, you wouldn’t have the hassle of wrinkling up your office clothes while wearing and removing the hoodies.

zip-up hoodie

Bulk hoodie printing is the best for organizations. The print quality would turn out to be nice and you’ll save a lot of money as well. There are 2 print options for zip-up hoodies: Screen printing and Embroidery printing.

A minimalist look suits best for businesses in my opinion.

 

Hoodies for College Fests

We’re at that time of the academic year, aren’t we? We’re just past the odd semester exams and we’re gearing up for our college’s/university’s annual fest(s), which will subconsciously be in competition with all other college fests. It’s exhilarating. It’s fun. This is when you work hard to get creative, even if you hadn’t done the same for your exams. It’s about making a mark. To organize a better fest than last year. There’s a lot on your shoulders. An important part of it is to design an awesome logo and graphic which will be iconic and will be printed on all banners, posters, t-shirts and yes, hoodies.

Gather up all your best graphic designers from your fest committee, and design an awesome logo and a graphic which would look best on a black, navy blue or dark grey hoodie. You can even take it up a notch by mentioning the names of the head fest organizers at the back.

The bulk screen printed hoodies are best suited for events like these. If you’re the organizer of the fest, this certainly will be the best way to show it!

 

Where can you get the best-customized hoodies?

Inkmonk. They are the best custom online printers in the country. They provide premium products, with astonishing print quality, and at aggressive prices. And designing your product is really easy. You simply have to choose your product, upload an image or design your own using their easy design interface and hit ‘Save Design’.

You won’t get better custom products anywhere else. Their professional designers give you free design assistance as well so that possible errors could be rectified. So cool, right?

 

With the best quality apparel and the offers which they offer, sweatshirts or hoodies from Inkmonk.com are the best in value for money.

6 Trending Gift ideas for the holiday season

Banner gift ideas

Aah, the holiday season is upon us with Christmas and the new year just around the corner. Have you ever wondered why presenting a gift to someone is so popular during this season? It’s simply because we all want to end the year and start the next one with hearts filled with warmth. 

But, how can you truly make the receiver feel special with your gift? With common gifting items being mass-produced nowadays, it’s hard for you to pick a one of a kind product for your loved one. Gifting them with mass-produced items is so last decade. 

That being said, we’ve curated a list of 6 gift items which you can customize

 

Gift Coffee Mugs

Coffee mug gift

You can never go wrong with a classic ceramic mug. No, don’t think about mugs which say “World’s best dad”, “No.1 Boss”, or other old fashioned designs. Rather, turn on your creative side and imagine a plain white mug being your canvas, where you can design anything you want. 

For example, if you are a doodler, why don’t you gift someone a mug customized with a doole version of him/her.

It’s as simple as creating a digital image and uploading it. The best website to customize your mugs and many other goodies is Inkmonk.com, where you can add 3 images all over your mug.

Gift Coasters

Coaster gift

An underrated gifting item, but it can turn out to be the prettiest item in a house if you play the design card just right. Coffee or beer coasters are common essentials to have in a home or an office. With an option to make a design using any vibrant colour, they can be perfect holiday gifts with a wow factor.

 

Diaries and Notebooks

Diary gift

Yes, we know that a majority of our kind has turned digital and seldom holds a pen nowadays. But, there’s still a fair share of people who love sketching and writing journals. For them, a good quality diary or a notebook is precious. Customizing their covers is a whole lot of fun. They’re literally like little white canvases where you can add your awesome design.

 

Posters and Photo Frames

Posters gift

A product which probably is the most old fashioned in this list. You can design a poster with anything and it will always look astonishing. Gift an Ironman poster to a Marvel fan, gift a framed family portrait to your parents, gift a poster filled with puppies to a dog lover, the possibilities are endless. With a high quality customized poster only costing Rs. 100, you can gift multiple posters with different designs.

 

Bottles and Sippers

Bottles gift

You may think it’s odd that bottles made to the list. Think again. With technological marvels in the printing industry, it’s easy and inexpensive to customize a high-quality aluminium bottle. It would make a perfect corporate gift! Aluminium bottles are even cold to the touch. You can add one or two images to cover your entire bottle. The finished gift bottle would look amazing!

 

Gift Apparel

Hoodies gift

Finally, you can never go wrong with a good quality apparel gift. What better gift to give in the winters than a warm hoodie? Customize hoodies however you want. Keep in mind that you’ll have a larger area to play with on a hoodie without a zip. Yup, you can choose to customize different types of hoodies as well. Stay warm and keep your close ones warm as well folks!

Wanna rock your own T-shirt? Gift your friend with a customized T-Shirt as well. “A classic gift with a unique twist”- we’d like to say. Gift him/her with a matching set of custom T-Shirt and Hoodie.

Where can you get these customized gifts?

Inkmonk. They are the best custom online printers in the country. They provide premium products, with astonishing print quality, and at aggressive prices. And designing your product is really easy. You simply have to choose your product, upload an image or design your own using their easy design interface and hit ‘Save Design’.

You won’t get better custom products anywhere else. Their professional designers give you free design assistance as well so that possible errors could be rectified. So cool, right?

 

Whatever the gift you choose for your colleague, friend or loved one, be creative and give something which is one of a kind. A gift is perfect if it makes the receiver gleam upon seeing it for the first time, and would still remember the gift after a long time.