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Ideas, tips & resources to grow your small business – from

Our first step towards being eco-friendly

When words like “eco-friendly”, “Going Green” buzzed, we thought of how well we could avoid plastics at various stages at Inkmonk.

We brainstormed and came up with a solution to take the first step and started with Visiting cards.

Generally, we used to pack them in a carton box. Place a bubble wrap on top it and place them inside a packaging plastic cover like the one below.

An alternative to bubble wrap

We thought through and removed the bubble wrap and replaced them with squeezed brown papers like the ones below to hold them in place. Sometimes, in transit, the bubble wraps get pressed heavily, damaging the cards earlier.  With these brown papers in place, we almost had 0 complaints thereafter.


Alternative to Plastic packing cover

We removed the plastic cover and replaced them with hard cardboard boxes and started sticking the customer delivery details on top it. The outer cardboard boxes are thicker and sturdy enough to bear any weight on them and thus safeguarding the product from any damage and held them in place.


A quick video of our packing:

We are finding a suitable alternative to replace the tape though :(.  We have taken the baby step and have received few good feedbacks within very few days.

Any inputs to go green / avoid plastics are highly welcome.

Simple ways to measure the ROI of your flyer distribution campaign

In the age of Google Analytics and online marketing, measurement is the lingo that is being often heard of. Often, online and offline marketers fight over the ability & granularity to measure a campaign’s success online.

What we say if you can measure the success of your flyer distribution campaign.

Some Quick Sanity before your measure

Measuring is one aspect and how you store them for further action is another important aspect to be noted. Always keep your data in one single place. To get started, you can create a simple Google sheet and share it with your colleagues in your office to record the data. This helps to measure the overall campaign success.

1. Unique discount coupon

Create a special discount coupon for your flyer campaign and print it on your flyers. Record the coupon redemption on a daily basis to measure the success of the campaign.  It is always suggested to create unique coupon codes for every promotion. This will also help to segregate & identify the reach of that specific campaign.  Say, for example – “NEWYEAR”, “FLAT500”.

In case, you don’t have an online presence, you can maintain an excel sheet to note down the date, every time the coupon is redeemed. Maintaining a simple list of Coupon name, date & the value of the coupon redeemed should help.


Date of Call Coupon Code Redeemed Through
01/01/2018 NEWYEAR Shop (Offline)
03/01/2018 FLAT100 Shop (Online)

If your e-commerce store runs on Shopify, you could check out to get clear and detailed instructions on how to create the coupons on the site.


2. Dedicated call lines

Record the response received through calls and use the same Excel file to keep note of the calls received with date & the coupon code. Example below.

Date of Call Coupon Code Redeemed Through
01/01/2018 FLAT100 Call

In case you intend to have a separate contact number for this promotion:

  • you can create a dedicated contact number for the campaign and use them to measure the number of calls received through that number.



3. Separate Landing pages

You can create a dedicated landing page on your website. For example,

Print the URL of the landing page in the flyer. Measure the number of hits for that specific page.

Alternately, if you wish to create a dedicated landing page yourself without your programmer’s help, you check out to get started.

You can easily create the landing pages through third-party tools like unbounce. Through this tools, you will be able to collect customer details easily an access them at any point in time. You can also download them in an excel format an add it to the centralized excel file to manage all the data.


4. Google Forms

If you do not have a website or do not have a programmer to create separate landing pages, you could proceed to create a simple google form – and capture the customer details to redeem the voucher.

Click on add new form and then create the necessary fields to capture the customer details. Check out the youtube URL on a step-by-step tutorial to create google forms.

5. Short URLs with UTM parameters

If you do not intend to use a separate landing page and still wish to measure, you need to suffix the URL with the UTM parameters with respect to this flyer campaign. UTM parameters are helpful in segregating the traffic sources effectively. You can shorten the URL with many URL shortener platforms like, Google shortener. You could also print a QR code of the URL with UTM parameters for users to scan it and land on your landing page.  

How To set up short URLs:

Visit and key in your URL with UTM parameters. will give you detailed data on the number of visits that particular URL had.


6. QR codes

To generate QR code, you can use websites like and choose the option “URL” on top and enter your URL with UTM parameters.  Generate the QR code and print them on your flyer. Users will be able to view your website by scanning the QR code.


From the data received and measured from various platforms, you can measure the number of a successful number of converts.

Formula to calculate the efficiency

The total number of converts = Number of customers who end up as a potential customer.


ROI of the flyer = Total number of converts * ( Gross Profit / Customer)   * 100

                                The total cost of printing & distributing the flyers.


You can download the Excel file below and key in your values to get the correct ROI.

ROI Calculator


The file has’s pricing of printing flyers at Rs.0.99 per flyer. Check out Flyer printing at Inkmonk –

Indian entrepreneurs – Twitter profiles to follow! #ThoughtfulThursdays

Deepinder Goyal – @deepigoyal – Founder of @Zomato


Bhavish Aggarwal – @bhash – Founder of @Ola


Sampad Swain – @sampad – Founder of @Instamojo



Avlesh Singh – @avlesh – CEO of @WebEngage



Alok Kejriwal- @rodinhood – Founder of @Games2Win



Vijay Shekar – @vijayshekhar – CEO of @PayTM


Swati Bhargava  [email protected]  – Co-Founder of @Cashkarocom


Paras Chopra, [email protected] –  Co- founder of @wingify



Ravi Gururaj – @ravigururaj – Founder of @QikPod



Vishal Gondal – @vishalgondal –Founder of GoQii


#Budget2018 – 60 highlights everyone should know!

1. India grew at an average of 7.5% in the first three years since 2014. It is now a 2.5 trillion dollar economy

2.Propose to increase the customs duty on mobiles from 15% to 20% and on some other mobile parts to 15%

3.Propose to increase the health and education cess from 3% to 4%

4.Propose to tax long-term capital gains exceeding Rs 1 lakh in listed stock at 10%.

5.Rs.50,000 additional benefit to senior citizens for investment in mediclaim.

6.A standard deduction of additional Rs 40,000 for salaried employees. This move will benefit 2.5 crore taxpayers.

7.No changes in the structure of income tax of individuals.

8.Rs 7000 crore will be the revenue foregone for the reduced corporate tax
on MSMEs.

9.Reduction of corporate rate to 25% from 30% for companies with reported turnover of up to Rs 250 crore.

10.100% tax deduction for the first five years to companies registered as farmer producer companies with a turnover of Rs. 100 crore and above.

11.41% more returns were filed this year, which shows that more people have joined the tax net.

12.Demonetisation was received by honest taxpayers as ‘Imaandaari ka utsav’.

13.Revised fiscal deficit estimate for 2017-18 is 3.5% of GDP, fiscal deficit of 3.3% expected for 2018-19.

14.Automatic revision of MPs’ emoluments every five years, indexed to inflation.

15.Emoluments of President, Vice President and Governor being revised: Rs 5 lakh; 4 lakh; Rs 3.5 lakh per month respectively.

16.The government insurance companies to be merged into a single entity, and subsequently listed in the stock exchange, as part of the disinvestment programme.

17.The government will assign every enterprise in India a unique ID on the lines of Aadhaar.

18.The government has identified 372 basic business reform actions. Each state will take up these reforms.

19.The government has identified 372 basic business reform actions. Each state will take up these reforms.

20.5 lakh WiFi hotspots to be set up in rural areas to provide easy Internet access.

21.Redevelopment of 600 major railway stations has been taken up; Mumbai transport system is being expanded; suburban network of 160 km planned for Bengaluru.

22.The government proposes to revamp the system of sanctioning of loans to SMEs. The information required for sanctioning the loan will be linked with GSTN and all required information can be fetched from GSTN Portal. It will help to grant the loans quickly and will help in reducing processing time.

23.UDAN will connect 56 unserved airports in India.

24.AMRUT programme will focus on water supply to all households in 500 cities. Water supply contracts for 494 projects worth 19,428 core awarded.

25.Rs 1,48,528 crore is the capital expenditure for the Indian Railways for 2018-19… All trains to be progressively provided with WiFi, CCTV and other state-of-the-art amenities.

26.Bharatmala project approved for better road connectivity at Rs 5.35 lakh crore.

27.Proposal to develop 10 prominent tourist destinations as Iconic tourism destinations.

28.Women’s contribution reduced to 8.33% towards PF in the first 3 years for
new EPF accounts… The government will contribute 12% of EPF contribution for new employees in all sectors.

29.70 lakh farming jobs have been created this year, shows an independent study.

30.Rs 3 lakh crore allocated for PM MUDRA Yojana.

31.The government is slowly but steadily progressing towards universal health coverage.

32.Announce allocation of Rs. 56,619 crore for SC welfare and Rs. 39,135 crore for ST welfare

33.Healthcare stocks trading higher after the government said it proposed to cover 100 million families via healthcare protection scheme. Apollo Hospital Ltd rose 4.1%, Thyrocare Technologies Ltd 2.6%, Healthcare Global Enterprises Ltd rose 3%.

34.Mass formalization of MSME sector is happening after demonetization and GST.

35.Total 187 projects sanctioned under the Namami Gange programme.

36. 24 new government medical colleges and hospitals to be set up by upgrading existing district hospitals.

37. Rs 600 crore for nutritional support to TB patients.

38. One medical college per every three constituency.

39. Have decided to take healthcare protection to a new aspirational level. Launching a flagship National Health Protection Scheme to cover 10 crore poor and vulnerable families, benefiting approx. 50 crore. Providing Rs 5 lakh per family per year for medical reimbursement, under National Health Protection Scheme. This will be world’s largest health protection scheme

40. Rs 1200 crore for the flagship programme in health wellness centres.

41. Eighteen new schools of planning and architecure to be set up

42. Eklavya schools to be started for Scheduled Tribe population. Scheme for revitalizing school infrastructure, with an allocation of 1 lakh crore rupees over four years. Called RISE – Revitalizing Infrastructure in School Education.

43. Integrated B.Ed programme to be initiated for teachers, to improve quality of teachers.

44.Technology will be the biggest driver in improving education.

45.Rs 14.34 lakh crore to be spent for providing livelihood to rural India through infrastructure building.

46.Loans to self help groups will increase to Rs 75,000 crore by March 2019.

47.Ujwala will give 8 crore women new LPG connections.

48.Credit for agricultural activities is up from Rs 10 lakh crore to Rs 11 lakh crore .

49.Fishery and aquaculture and animal husbandry funds with a total corpus of Rs 10,000 crore.

50. Agri-Market Development Fund with a corpus of Rs 2000 crore to be set up for developing agricultural markets.

51. Restructured National Bamboo Mission to be launched with an allocation of Rs 1290 crore to promote bamboo sector in a holistic manner.

52. Grameen Agricultural Market (GRAM) will provide farmers a means to sell directly to buyers.

53. The focus is on low-cost farming, higher MSP. Emphasis is on generating farm and non-farm employment for farmers.

54. 470 APMCs have been connected to eNAM network, the rest to be connected by March 2018… Agri-Market Development Fund with a corpus of 2000 crore to be set up for developing agricultural markets

55. Desh mein krishi utpadan record star par hai, 2022 tak kisaano ki aay dugni karenge.

56. Agri-related stocks gain after it is said MSP for all crops to be increased by 1.5 times. Kaveri Seeds Co Ltd rose 2.4%, Jain Irrigation Systems Ltd 2.1%, Escorst Ltd rose 5%, Mahindra & Mahindra Ltd rose 2.2%.

57. The government will ensure payment of full MSP even if farmers sell below MSP.

58. The Minimum Support Price of all crops shall be increased to at least 1.5 times that of the production cost.

59. Our government has ensured that services and benefits reach people directly. The direct benefit transfer in India is the biggest such exercise in the world.

60. Maximum governance, minimum government has ensured India has climbed 42 places in the ease of doing business… We are now working toward easing of living in India

Year-end gifts for employees – 11 ideas that will work

employee gifts

Yayee! Christmas and New Year are here.

With that comes the gifting part. While every worker likes a monetary gift, business proprietors say creative gifts earn more bang for that buck. Planning or deciding what to give and what the budget is for year-end gifts is not always easy.  Here are some hints on how to keep staff or client gifts creative and cheap.

The team tees!

Custom printed T-shirts are on the trend. If you have an amazing team and can think of a catchy tagline for the same then custom printed T-shirt is the best option. They can boost your team spirit greatly even under a small budget. 


Desk calendar for the perfect plan


Many of us have gone digital when it comes to schedules and time management, physical calendars will always be a useful tool in any office. An at-a-glance, full-year desk calendar has ample space for notes to help your employees plan their work and stay on top of the most important events. You can add a little customization to it.


Go with the trend – Laptop Bags

We understand that you have paid a good price for your Mac-book or laptop and the last thing you need is it being scratched while you are on the move. The ultimate savior in this situation is a laptop bag. The days of those bulky laptop bags have long gone by. It’s now the era stylish customized laptop bags.

Stay hydrated with Sipper bottles

Gifts that are useful always find a place in receiver’s memory. A 750 ml sipper bottle can be useful and handy at all times. Be it a workout session in the gym/ a trekking camp/ a busy day at the office these can serve their purpose.



Rain, rain, go away!

Unexpected weather can happen anytime, anywhere, and there’s nothing like lack of preparedness to put a damper on dampness/ the scorching and burning sun. Umbrellas are always fun and a useful tool. With a little customization, they can be great.

The ‘Coffee’ mug

Many coffee drinkers will tell you that the first cup of coffee in the morning can set the tone for the entire day. A customized coffee mug will help your employees get their day started on the right foot.


Power banks – let your phone live long!

Functional gifts are loved by users even though they are promotional. In these days everyone depends on technology and promotional power banks can be the product your employees and customer take everywhere with them. Moreover, improving your brand visibility with promotional items can be a good strategy in order to make your business more successful.

Customized pens and notebooks

All of the promotional items we design have the opportunity to become a staple in a consumer’s life. Promotional pens offer the potential to take on a very visible role in the daily use and they are handy. If your business is all about creativity and new ideas these notebooks and pens are must-haves.


Have you ever reached out to your bag to find that key and ended up with everything other than that?

This happens to all of us. A keychain with Game of Thrones sigil or the despicable minions or the Bat symbol is catchy and useful at the same time. Customize you keychains as you wish.

Sticky! Sticky! Stickers


If you’re like many small creative business owners, you probably feel that marketing and everything that the term involves is just about as far from being ‘creative’ as it gets. These small and attractive magnets and stickers are the best go if you are planning on bulk gifting. They come in different sizes and can be customized as you wish.

Sheet stickers

Over the past few years, custom stickers have started becoming more and more popular. The reason being that they reflect the company’s culture and spread a vibe. They come in different sizes and rates.

Visit Inkmonk to get your custom prints at a reasonable fare.

Merry Christmas! Happy New Year!