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Ideas, tips & resources to grow your small business – from Inkmonk.com

What are the issues you will face while printing online?

Online printing services has a number of advantages over traditional or local printing stores. Designing tool, professional customer service, fixed pricing, template browsing, cheaper than local printers and easy return are few examples. However there a few issues customers might face, that makes them go back to their local printing store.

Here are the disadvantages of online printing, which will help you understand if online sites will suit your business & need:

You will have a lot of doubts

When you print from your local store, or any brick and mortar store, you can touch and feel the the paper type, finishing etc. Whereas in an online site you may not have clear ideas on the above mentioned features when you order for the first time.

Limited options to choose from

Online website source materials based on the demand, so you might feel they have limited number of options in product size, paper type, finishing being offered by an online printing website.

You’ll have to pick from limited designs options

The user designs the product on his own on online websites. So they tend have limited design options to make the designing process a lot easier for you.

You will have to wait for the product a little longer

The design & production process goes through several rounds of approval. So the online printing sites have nearly 4-8 days of delivery time. If you have shorter deadlines for production then online printing may not be the right option .

You may not have personal assistance

Though some websites offer customer support & assistance, it might not be as helpful as an in-person discussion with store representative. If you have some complex design product or huge volumes, traditional printing store will be the best suited for your need.

Most of the websites that delivers online printing services are working to overcome the above mentioned issues and enhance the customer experience. We have info-graphics added to every product specification to help you gain clarity. We also provide free design assistance for all the products purchased from our site. Some websites have ”same day delivery” in their own cities, which cuts down the waiting time. Few of us have also introduced a concept of “Quotations” for higher order values. We provide end-to-end support service fro such bulk orders. All the online printing websites are constantly working hard to overcome any issue being faced by the customers. 

 

Little things “do” matter a lot

Little things do matter a lot!

When you truly care, you get a wider view of helping out your customers, which is what we do day-in & day-out @ Inkmonk. We don’t settle that easy. Over the years, we have worked constantly with a laser-sharp focus on how to make things simpler and efficient for our customers.

A few weeks back, we wrote a quick article on how we shifted to a complete eco-friendly way of delivering business cardsNow comes the version 2! – Now, you have an eco-friendly visiting card holder with a quick and simple tweak.

Let us give a quick problem statement. When we sent out the visiting cards through this pack, the pack looked much like the card on the left side in the below image.  

 

When we ordered a pack for ourselves as a trial run, we felt taking out the card caused a little hassle, very little.

 

As the saying goes that curves are the ones that can make anything straight, here comes the version 2.0! Customers had commended that picking a visiting card is much easier with this and they are able to carry it with them like a visiting card holder.

 

    

We are refining it 1 more step. Look out for version 3.

Our first step towards being eco-friendly

When words like “eco-friendly”, “Going Green” buzzed, we thought of how well we could avoid plastics at various stages at Inkmonk.

We brainstormed and came up with a solution to take the first step and started with Visiting cards.

Generally, we used to pack them in a carton box. Place a bubble wrap on top it and place them inside a packaging plastic cover like the one below.

An alternative to bubble wrap

We thought through and removed the bubble wrap and replaced them with squeezed brown papers like the ones below to hold them in place. Sometimes, in transit, the bubble wraps get pressed heavily, damaging the cards earlier.  With these brown papers in place, we almost had 0 complaints thereafter.

 

Alternative to Plastic packing cover

We removed the plastic cover and replaced them with hard cardboard boxes and started sticking the customer delivery details on top it. The outer cardboard boxes are thicker and sturdy enough to bear any weight on them and thus safeguarding the product from any damage and held them in place.


 

A quick video of our packing:



We are finding a suitable alternative to replace the tape though :(.  We have taken the baby step and have received few good feedbacks within very few days.

Any inputs to go green / avoid plastics are highly welcome.

Simple ways to measure the ROI of your flyer distribution campaign

In the age of Google Analytics and online marketing, measurement is the lingo that is being often heard of. Often, online and offline marketers fight over the ability & granularity to measure a campaign’s success online.

What we say if you can measure the success of your flyer distribution campaign.

Some Quick Sanity before your measure

Measuring is one aspect and how you store them for further action is another important aspect to be noted. Always keep your data in one single place. To get started, you can create a simple Google sheet and share it with your colleagues in your office to record the data. This helps to measure the overall campaign success.

1. Unique discount coupon

Create a special discount coupon for your flyer campaign and print it on your flyers. Record the coupon redemption on a daily basis to measure the success of the campaign.  It is always suggested to create unique coupon codes for every promotion. This will also help to segregate & identify the reach of that specific campaign.  Say, for example – “NEWYEAR”, “FLAT500”.

In case, you don’t have an online presence, you can maintain an excel sheet to note down the date, every time the coupon is redeemed. Maintaining a simple list of Coupon name, date & the value of the coupon redeemed should help.

 

Date of Call Coupon Code Redeemed Through
01/01/2018 NEWYEAR Shop (Offline)
03/01/2018 FLAT100 Shop (Online)

If your e-commerce store runs on Shopify, you could check out https://help.shopify.com/manual/promoting-marketing/discount-codes/create-discount-codes to get clear and detailed instructions on how to create the coupons on the site.

 

2. Dedicated call lines

Record the response received through calls and use the same Excel file to keep note of the calls received with date & the coupon code. Example below.

Date of Call Coupon Code Redeemed Through
01/01/2018 FLAT100 Call

In case you intend to have a separate contact number for this promotion:

  • you can create a dedicated contact number for the campaign and use them to measure the number of calls received through that number.

 

 

3. Separate Landing pages

You can create a dedicated landing page on your website. For example, http://www.xyz.com/offers.

Print the URL of the landing page in the flyer. Measure the number of hits for that specific page.

Alternately, if you wish to create a dedicated landing page yourself without your programmer’s help, you check out https://unbounce.com/ to get started.

You can easily create the landing pages through third-party tools like unbounce. Through this tools, you will be able to collect customer details easily an access them at any point in time. You can also download them in an excel format an add it to the centralized excel file to manage all the data.

 

4. Google Forms

If you do not have a website or do not have a programmer to create separate landing pages, you could proceed to create a simple google form – https://docs.google.com/forms and capture the customer details to redeem the voucher.

Click on add new form and then create the necessary fields to capture the customer details. Check out the youtube URL on a step-by-step tutorial to create google forms.

5. Short URLs with UTM parameters

If you do not intend to use a separate landing page and still wish to measure, you need to suffix the URL with the UTM parameters with respect to this flyer campaign. UTM parameters are helpful in segregating the traffic sources effectively. You can shorten the URL with many URL shortener platforms like bit.ly, Google shortener. You could also print a QR code of the URL with UTM parameters for users to scan it and land on your landing page.  

How To set up short URLs:

Visit https://bitly.com and key in your URL with UTM parameters. Bitly.com will give you detailed data on the number of visits that particular URL had.

 

6. QR codes

To generate QR code, you can use websites like https://www.the-qrcode-generator.com/ and choose the option “URL” on top and enter your URL with UTM parameters.  Generate the QR code and print them on your flyer. Users will be able to view your website by scanning the QR code.

 

From the data received and measured from various platforms, you can measure the number of a successful number of converts.

Formula to calculate the efficiency

The total number of converts = Number of customers who end up as a potential customer.

 

ROI of the flyer = Total number of converts * ( Gross Profit / Customer)   * 100

                                The total cost of printing & distributing the flyers.

 

You can download the Excel file below and key in your values to get the correct ROI.

ROI Calculator

 

The file has Inkmonk.com’s pricing of printing flyers at Rs.0.99 per flyer. Check out Flyer printing at Inkmonk – https://inkmonk.com/categories/flyers-leaflets.

Indian entrepreneurs – Twitter profiles to follow! #ThoughtfulThursdays

Deepinder Goyal – @deepigoyal – Founder of @Zomato

 

Bhavish Aggarwal – @bhash – Founder of @Ola

 

Sampad Swain – @sampad – Founder of @Instamojo

 

 

Avlesh Singh – @avlesh – CEO of @WebEngage

 

 

Alok Kejriwal- @rodinhood – Founder of @Games2Win

 

 

Vijay Shekar – @vijayshekhar – CEO of @PayTM

 

Swati Bhargava  [email protected]  – Co-Founder of @Cashkarocom

 

Paras Chopra, [email protected] –  Co- founder of @wingify

 

 

Ravi Gururaj – @ravigururaj – Founder of @QikPod

 

 

Vishal Gondal – @vishalgondal –Founder of GoQii