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Ideas, tips & resources to grow your small business – from Inkmonk.com

Things to keep in mind before you get started with flyer advertising

Many of us try out flyer advertising for once or twice and quit easily thinking it was not of much help to the business. Every advertising campaign both offline & online (link to What are the issues you will face while printing online) must have a strategy, plan, process and a goal to make it successful, if not for all this even the biggest brand campaign will be a failure. Here are the most important things to keep in mind before launching a flyer campaign:

Whom are you targeting? 

Before getting started with your flyers, it is always important to clearly know know whom do you want to talk to, (i.e.) the right set of audience for your flyer advertising campaign

Get your messaging right

The marketing messaging in the flyer should clearly communicate what your brand and product stands for. Make sure you make use of the right language and tone, your customers can relate to easily.

Add more pictures

Including attractive pictures or images(good quality) can help you  gain more attention from the reader. Ensure you make use of appropriate images that represents your product and business clearly.  

Keep it short

Giving too much information in one go, will confuse the customer. Try and keep your communication short and simple, so that it helps customer take an action easily.

Tell the readers what to do next

Setting your goals is the most important part of the campaign. Tell your customers what to do after reading your flyer, is a must (i.e) Ask them to walk into your store, call your team, download the app etc.

Having a proper strategy and action plan will help you execute the campaign on time and talk to the right audience at the right time. Rest assured by keeping the above pointers in mind before getting started, your campaign will surely be a super hit.

Tip: Ensure resources are planned well in advance to handle sales that come from the flyer campaign so that you do not miss out on any lead.